Capterra announces their services to a global audience in a recently released online animated film campaign “Don’t Search, Find”.
“Short List” and “Buyers Remorse” are the two hero 30s films with a clear message: choose Capterra to help accelerate business productivity, and avoid wasting valuable time and financial resource searching for software online. Through polished 3D animation, the campaign visually and fluidly illustrates how Capterra provides valuable solutions for individuals and businesses alike, drawing on data and insights generated from millions of current users.
LA-based directing duo Brian Vincent Rhodes and Izzy Alemu collaborated with Dirty Films’ London and NYC design, animation and production team across a 6 week turnaround from concept to delivery.
From Brian and Izzy:
It was a wonderful experience bringing the Capterra story to life. With such a rich history and usefulness in the industry, we took on the task of relaying the frustration of searching for software with some of the key features Capterra presents. From our narrative training, we thought of the spots in three acts and wanted to make it as cinematic as possible. With A.R.C's incredible and flexible collaboration we built two hero 30s spots plus cutdowns (six spots in total) on a tight timeline of a little over a month.We all feel very proud of what we came up with.
Don’t Search, Find
Brian Vincent Rhodes and Izzy Alemu
Ben Parkin and Alex Bedford
Ben Parkin and James Fuller
Miguel Felício Magalhães