April – 54321
New Work
April – 54321

Directing duo NoCowboys direct an in-camera galore performance music video for the latest track ‘54321’ from London-based Irish artist: April.

From NoCowboys:

“NoCowboys has been looking for an opportunity to experiment with light, installations and in-camera effects for a while, so were delighted when this brief landed from April. The whole process was a big, playful experimentation, as we found and tried different objects and textures to pass light through and bounce off of.

Massive thanks for Art Director Jessamy Hadfield for bringing to life and creating the mirror installation based on some terrible sketches we sent. And of course the dream duo of DOP James Chegwyn and gaffer Luca Piercey, producer Brooke Lagana, and Rose Esme Lucas, who we teamed up with again after our Rosie Lowe music video.”

April – 54321
April – 54321
April – 54321
April – 54321
April – 54321
Record Label

Atlantic Records


Kim Jarrett



Executive Producers

Ben Parkin
Alex Bedford

Line Producer

Brooke Lagana