For the 2026 official UK Eurovision entry, Sam Battle, aka LOOK MUM NO COMPUTER, joined forces with director Johnny Goddard and A.R.C, who to create the visually wild, analogue-heavy music video for ‘Eins, Zwei, Drei’

London production company A Running Commentary has produced the 2026 official UK Eurovision-music video for electronic musician and inventor LOOK MUM NO COMPUTER (Aka Sam Battle), for the track ‘Eins, Zwei', Drei, directed Youth Hymns director and long time collaborator of artist: Johnny Goddard.

The video, released Friday 6th March by the BBC, brings LOOK MUM NO COMPUTER's distinctive DIY electronic energy into a bold visual world that channels the spectacle, chaos and theatricality of Eurovision. Combining inventive practical production with playful visual storytelling, the video celebrates the artist’s signature blend of analogue synthesizers, experimental engineering and unapologetically maximalist performance, as he breaks free of monotony and sets his sights on a trip across the channel.

LMNC is best known online and in music communities for building and performing with handmade electronic instruments, including the viral Flamethrower Organ, the Gameboy Mega Machine, Furby Organ and enormous modular synthesiser installations which have made him one of the most recognisable figures in DIY electronic music.

Director Johnny Goddard brings his distinctive visual approach to the project, leaning into colourful performance, exaggerated staging and inventive camera work to mirror the artist’s unconventional musical world. Johnny and LMNK’s collaboration goes back 10+ years, and this video for Eurovision captures the DIY ethos that really defines who LMNC is, while elevating it through cinematic production and creative direction. Johnny is part of the Youth Hymns directing collective, who have over the years directed campaigns and music videos for the likes of JBL, Nike, Snoop Dogg, Pale Waves, Wolf Alice, Nowness, Heinz, Lego, Sainsburys and more.

The collaboration between LMNC, Johnny and A.R.C builds on their previous Euro-themed adventures together for Junk Rock TV, released in 2022, a travel and music documentary show, shot across European cities such as Barcelona, Berlin, Amsterdam and London built around a 48h challenge format where LMNC built musical instrument made out of junk found in each city. And builds on a Lego x Star Wars collaboration and a LMNC lyric video between Johnny and LMNC, amongst others.

A Running Commentary continues to grow their reputation as a new age agile studio, producing a wide spectrum of work, from commercials, branded entertainment, feature documentaries, scripted theatrical dramas and animation.